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MIRA CAPITAL
Overview
Mira Capital is a family office based in New York,a privately held company that handles investment and wealth management for the VTEX C-levels families, that the main goal is to effectively grow and guarantee the future wealth across generations.
CONTEXT
Mira Capital is a family office and asset management firm that was founded to fit up the families of VTEX directors, a Brazilian multinational technology company focused on cloud based e-commerce in Brazil. As one of the pioneers in the sector and a global leader, VTEX has a vision of strengthening Brazil and Latin America to become the world's leading developer and tech hub.*
VTEX's resource management and investment strategy are based on family governance and community building. Mira Capital was born out of this need to ensure financial growth that will consolidate this vision for future generations.
SOLUTION
The main challenge of the project was to build a brand that conveyed familiarity and security in a segment marked by the seriousness and rigidity of the financial market.
To overcome this challenge, it was essential to understand the target audience and their values, simplifying communication with a more humanized language. To do this, a series of illustrations were developed that depict what Mira offers its customers most valuable: time to enjoy with the people you love.
The illustrations, combined with the color palettes and typography, bring elegance, charm, and confidence, essential to captivate and gain the trust of its customers.
Credits
DESIGN AND CREATIVE DIRECTION
Lucas Noel
ILLUSTRATIONS
Pedro Martins
CASE PHOTOGRAPHY
Lorrana Penna