Lucas Noel is a freelancer
designer and art director
based in Rio de Janeiro, Brasil

System Update is a live prime-time news show hosted by the Pulitzer winner author and journalist Glenn Greenwald. The show addresses contemporary topics with unencumbered analysis and investigative reporting, captive to no dogma or faction.

Mira Capital is a family office based in New York,a privately held company that handles investment and wealth management for the VTEX C-levels families, that the main goal is to effectively grow and guarantee the future wealth across generations.

Futuro Station is the new space base of Future Farm. Great tip for tasty snack and plant-based food fans, the burger place works in dark kitchen style, in orbit (or delivery), so you can eat anywhere. With 100% vegan recipes, the project uses technology to change consumption habits of the whole humanity. Strategy project, naming […]

In a fully connected world by the internet and the social network connections, we find it increasingly difficult to separate ourselves from our notifications tabs and the digital version of ourselves. Starring Bruna Marquezine and the musical trio As Baías, the new Absolut campaign invites us to celebrate real life, imagining a positive future in […]

Perlage is an elegant haven in the heart of downtown Rio de Janeiro, where tradition and modernity blend harmoniously. The main objective of this project was to create a visual identity that reflects Perlage’s sophistication and personality, providing a unique experience for lovers of wine, bohemia, and haute cuisine.

Visual identity project for the Rider Feat campaign, which served as the basis for the development of a collection of sandals, music and video clip authored by the MCs: Duquesa, Yunkvino, Rashid and DJCIA. Project developed in collaboration with artists of the grafitti, pixo and design to promote the value of the brazillian streets, hip-hop […]

Aggressive heavy metal bangers for murdering deadlines. A playlist for the ones that play among the darkness. Dreams are lost in shadows of endless nights. As the smoke fade away, closer and closer the deadline arrives. For those who is about to rock, I salute you! Conceptual project for my personal metal playlist. For the […]

The branding project for Levain Carioca, a bakery and confectionery from Rio de Janeiro, was developed with attributes that reflect its unique identity. With a casual and relaxed approach, the brand aims to be spontaneous and light-hearted, breaking away from rigidity and traditions. Being friendly, it welcomes customers with open arms, building a friendship throughout […]

At the Tokyo 2020 Olympic Games, Vivo invites society to reflect on the low visibility of female sports in sports with the “4%” project. Highlighted in the campaign that was broadcast on national television, the film exemplifies the unequal proportion that exists between male and female coverage of sport.

Off Bounds is a web series that demystifies the concept of leadership as bulletproof. Behind the foremost global leaders success trajectories, there are the same mundane problems every person in the world faces. This content hub is designed for a diverse group of nowadays and future digital leaders located worldwide. We invite the audience to […]

Branding for Janeiro, an architecture firm whose main objective is to promote an architectural practice that believes in human relationships to enhance constructions. Inspired by the winds of change and renewal of cycles that the first month of each year provides us, Janeiro is essentially a carioca brand, gentle and with the goal to be […]

Visual identity project for the delicious Tudo Bao. Brazilian brand of delicious bao buns, small stuffed sandwiches of Thai origin.

Brand concept, naming and visual identity for Cinza, a Brand Experience agency focused on connecting badass brands to high performance projects.

In times of overwhelming technological advancement and, the culture of excesses dominating the cultural dissemination of the 21st century, debate and reflection on simplicity it’s very important. Written in 2006, the book “The Laws of Simplicity” by designer and author John Maeda remains deeply relevant, as it was written today. Choosing the book as my […]

Collective interaction promotes innovation. It’s based on this belief that Teya, defined as an ecosystem, aims to spread lifelong learning. Willing that more people “learn to learn”, they want to connect from companies to non-profit organisation. I had the opportunity to integrate the process of creating the brand’s aesthetic environment producing a series of photographs […]