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LEVAIN CARIOCA

Overview

The branding project for Levain Carioca, a bakery and confectionery from Rio de Janeiro, was developed with attributes that reflect its unique identity. With a casual and relaxed approach, the brand aims to be spontaneous and light-hearted, breaking away from rigidity and traditions. Being friendly, it welcomes customers with open arms, building a friendship throughout its history. The artisanal approach demystifies the notion that high quality must be associated with sophistication, showing that it can be simple, accessible, and Brazilian.

Credits
BRAND STRATEGIST

Pamella Quintella

ILLUSTRATIONS

Pedro Abrins

DESIGNER

Lucas Noel

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