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SYSTEM UPDATE

Overview

System Update is a live prime-time news show hosted by the Pulitzer winner author and journalist Glenn Greenwald. The show addresses contemporary topics with unencumbered analysis and investigative reporting, captive to no dogma or faction.

CONTEXT

After his departure from The Intercept, a US investigative journalism platform that he co-founded, Glenn Greenwald decided to continue presenting his System Update program with a new independent hard news format. This required the development of an expanded design system update for the program, which is now broadcast live from Monday to Friday in a new news model with interviews and special guests.

Produced in Brazil, System Update has already hosted several iconic guests from the North American political and cultural context. These include US House Speaker Mike Johnson, journalist Piers Morgan, political scientist John Mearsheimer, and musician and activist Roger Waters.

SOLUTION

To build a strong visual identity that reflected Glenn's personality and the relevance of his career, we created a flexible and imposing graphic system that combines investigative journalism with the flavor of the new wave of digital content.

Therefore, the graphic manifestation of the program was built using the visual language of ASCII art (a digital art format that uses standard system characters to create images, drawings, letters, and other types of art) applied to a high-contrast color palette that could be applied to any image, allowing for varied visual approaches for the diverse themes covered in the program.

Inspired by counterculture classics such as The Matrix, Fight Club, and The Wall, the program's aesthetic conveys the idea of alertness and surveillance. The logo, composed of orbital repetitions, represents the constant search for information.

Credits
CREATIVE DIRECTION / DESIGN TEAM

Igor Fajardo
Lucas Noel

STUDIO PHOTOGRAPHS

System Update’s Team

AUDIOVISUAL ASSETS

System Update

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MIRA CAPITAL
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MIRA CAPITAL

Mira Capital is a family office based in New York,a privately held company that handles investment and wealth management for the VTEX C-levels families, that the main goal is to effectively grow and guarantee the future wealth across generations.
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MIRA CAPITAL

Mira Capital is a family office based in New York,a privately held company that handles investment and wealth management for the VTEX C-levels families, that the main goal is to effectively grow and guarantee the future wealth across generations.
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FUTURO STATION
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FUTURO STATION

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FUTURO STATION

Futuro Station is the new space base of Future Farm. Great tip for tasty snack and plant-based food fans, the burger place works in dark kitchen style, in orbit (or delivery), so you can eat anywhere. With 100% vegan recipes, the project uses technology to change consumption habits of the whole humanity. Strategy project, naming […]
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ABSOLUT #SDDSREAL
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ABSOLUT #SDDSREAL

In a fully connected world by the internet and the social network connections, we find it increasingly difficult to separate ourselves from our notifications tabs and the digital version of ourselves. Starring Bruna Marquezine and the musical trio As Baías, the new Absolut campaign invites us to celebrate real life, imagining a positive future in […]
art direction

ABSOLUT #SDDSREAL

In a fully connected world by the internet and the social network connections, we find it increasingly difficult to separate ourselves from our notifications tabs and the digital version of ourselves. Starring Bruna Marquezine and the musical trio As Baías, the new Absolut campaign invites us to celebrate real life, imagining a positive future in […]
art direction

PERLAGE
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PERLAGE

Perlage is an elegant haven in the heart of downtown Rio de Janeiro, where tradition and modernity blend harmoniously. The main objective of this project was to create a visual identity that reflects Perlage’s sophistication and personality, providing a unique experience for lovers of wine, bohemia, and haute cuisine.
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PERLAGE

Perlage is an elegant haven in the heart of downtown Rio de Janeiro, where tradition and modernity blend harmoniously. The main objective of this project was to create a visual identity that reflects Perlage’s sophistication and personality, providing a unique experience for lovers of wine, bohemia, and haute cuisine.
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RIDER FEAT.
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RIDER FEAT.

Visual identity project for the Rider Feat campaign, which served as the basis for the development of a collection of sandals, music and video clip authored by the MCs: Duquesa, Yunkvino, Rashid and DJCIA. Project developed in collaboration with artists of the grafitti, pixo and design to promote the value of the brazillian streets, hip-hop […]
art directionvisual identity

RIDER FEAT.

Visual identity project for the Rider Feat campaign, which served as the basis for the development of a collection of sandals, music and video clip authored by the MCs: Duquesa, Yunkvino, Rashid and DJCIA. Project developed in collaboration with artists of the grafitti, pixo and design to promote the value of the brazillian streets, hip-hop […]
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LEVAIN CARIOCA
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LEVAIN CARIOCA

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brandingpackagingvisual identity

LEVAIN CARIOCA

The branding project for Levain Carioca, a bakery and confectionery from Rio de Janeiro, was developed with attributes that reflect its unique identity. With a casual and relaxed approach, the brand aims to be spontaneous and light-hearted, breaking away from rigidity and traditions. Being friendly, it welcomes customers with open arms, building a friendship throughout […]
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VIVO 4%
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VIVO 4%

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art direction

VIVO 4%

At the Tokyo 2020 Olympic Games, Vivo invites society to reflect on the low visibility of female sports in sports with the “4%” project. Highlighted in the campaign that was broadcast on national television, the film exemplifies the unequal proportion that exists between male and female coverage of sport.
art direction

OFF BOUNDS
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TUDO BAO
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TUDO BAO

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Visual identity project for the delicious Tudo Bao. Brazilian brand of delicious bao buns, small stuffed sandwiches of Thai origin.
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CINZA.INK
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CINZA.INK

Brand concept, naming and visual identity for Cinza, a Brand Experience agency focused on connecting badass brands to high performance projects.
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CINZA.INK

Brand concept, naming and visual identity for Cinza, a Brand Experience agency focused on connecting badass brands to high performance projects.
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TEYA
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Collective interaction promotes innovation. It’s based on this belief that Teya, defined as an ecosystem, aims to spread lifelong learning. Willing that more people “learn to learn”, they want to connect from companies to non-profit organisation. I had the opportunity to integrate the process of creating the brand’s aesthetic environment producing a series of photographs […]
art direction

TEYA

Collective interaction promotes innovation. It’s based on this belief that Teya, defined as an ecosystem, aims to spread lifelong learning. Willing that more people “learn to learn”, they want to connect from companies to non-profit organisation. I had the opportunity to integrate the process of creating the brand’s aesthetic environment producing a series of photographs […]
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